What is Crowdfunding? A way to raise capital for your business.

What is Crowdfunding? A way to raise capital for your business

Mechanism of crowdfunding

  • Crowdfunding is about fundraising small amounts of cash from several people. Intended for a specific venture, business scheme or to invest in fundraising ventures of charity schemes.
  • It functions on a web-based package or social media site aimed at start-up funding. By pitching the ideas to prospective benefactors or depositors.
  • As per the laws of the country, equity-based crowdfunding is forbidden. While the peer-to-peer process of fundraising is handled by the central bank or the RBI.
  • Municipal/communal/community crowdfunding which comprises donation-based fundraising. Also, rewards-based fundraising is trending and most of them have been successful in getting sufficient startup-funding.
  • The crowdfunding sites characteristically inflict a charge for working with their package and support to raise money for the enterprise.

How crowdfunding works

  • The amount it plans to raise.
  • The amount that it has already collected.
  • How the collected funds will be used?
  • The time period for which the pitch is available.
  • The number of depositors.
  • What you will get in return for your investment?

Benefits of crowdfunding

  • A well-organized and stress-free way to raise funds: If you are managing the early phase of your venture wherein you have to focus more on a collection of funds and fetching the basic capital in the business. It might get difficult for you to manage the time and channelize your attention. Pursuing the orthodox approaches of raising funds has been stressful and messy since always. Thus, this is where the concept of crowdfunding for the purpose of start-up fundraising helps.
  • Authentication and social evidence: If you manage very definite operative fundraising ideas, you will develop the social evidence and authentication that is needed for running a successful business. Moreover, you will get this social proof once the recommended clients show their interest in your product and service. This can be achieved by the process of crowdfunding which helps to interact with a lot of people.
  • Prospect to improve business idea: Once you start a crowdfunding operation as one of the fundraising ideas, you open yourself up for evaluation and hence potential sponsors get a chance to block your professional strategy and start probing the hard-hitting questions. This is a flattering brainstorming conference that allows you to expand your business strategy through the filters of constructive criticism.
  • Media coverage: Media exposure makes it possible for additional individuals to experience your crowdfunding initiative. This generates a perpetual acknowledgment of your business start-up amid potential clients and depositors. This might be in the formula of online streaming, blog posts, or even broadcast on any popular media linkage. Once this happens, it works creates a strong platform for attracting sponsors who may be still out of your circle or network.

Best Crowdfunding Platforms




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