Role of Mobile App for Logistics Industry

10 min readSep 6, 2023


Role of Mobile App for Logistics Industry

In today’s interconnected world, the logistics industry stands as the spine for the global economy. It plays a pivotal role in ensuring that goods and materials move efficiently across vast and intricate supply chains. As of 2023, the global logistics market continues to expand, with a projected worth of over $5 trillion.

Now, in this evolving landscape of the logistics industry, mobile applications have emerged as powerful tools driving transformative changes! Especially when it comes to managing core supply chain operations and visibility. So, in this blog let’s comprehend the role of mobile app for logistics industry & how they have become indispensable for businesses.

TheCodeWork’s research indicates that over 70% of logistics companies have integrated mobile apps into their daily operations. It includes companies like FedEx, C.H. Robinson, Alibaba & more.

Approximately 85% of logistics companies have reported higher customer satisfaction rates since implementing mobile apps for their services. Oh, that escalated quickly! By now, the world has to acknowledge that logistics isn’t just about trucks and warehouses; it’s the art and science of ensuring that products reach their destination efficiently and on time.

So, if you’re someone seeking to level-up your supply chain & logistics processes with the aid of mobile applications! This blog is your gateway to understanding the pivotal role of mobile app for logistics industry.

So, let’s explore?

A Mobile-Driven Future for Logistics

The COVID-19 pandemic highlighted the importance of mobile apps (basically tech). That too — not only in maintaining supply chain resilience but in various aspects. Companies that had invested in mobile-enabled supply chain solutions adapted more swiftly to disruptions. However, the market is still growing! Want the numbers? Here — With a projected Compound Annual Growth Rate (CAGR) of 9.2% between 2023 and 2028.

I am sure you are getting the importance of the role of mobile app for logistics industry. However, if you are not sure about how to get started then TheCodeWork can guide you. Contact us today!

Now, to gain a comprehensive understanding of the vital role of mobile app for logistics industry- it is essential to examine how businesses are enhancing efficiency, cutting expenses, & enhancing the customer experience.

Finally, let’s peer into the future.

Real-time Tracking and Visibility


Gone are the days when customers had to wait anxiously for their shipments without any insight about ETA. At present, mobile apps have revolutionized this aspect of logistics by offering real-time tracking capabilities. This tech trend led to higher customer satisfaction rates, with approximately 85% of logistics companies.

This level of visibility not only eliminates uncertainty but also empowers businesses to proactively manage exceptions and delays. Well, this impact of heightened visibility cannot be overstated, right?

Now, here are the key points on the necessity of real-time tracking and visibility through mobile app for logistics:

  • Customer Satisfaction: Real-time tracking empowers your customers to monitor their shipments, reduces their anxiety and enhances satisfaction. It provides them with control and certainty over their deliveries.
  • Efficiency: Logistics companies can optimize routes and resources based on real-time data, minimizing delays and reducing costs.
  • Inventory Management: You can track inventory levels in real-time, minimizing stockouts, overstock situations, and errors.

Trivia: Walmart uses IoT and RFID technology to monitor inventory levels in real-time. This ensures that products are restocked efficiently and shelves remain well-stocked.

  • Issue Management: In case of delays or disruptions, real-time visibility allows logistics professionals to respond swiftly & mitigate the impact on operations.
  • Data-Driven Decision Making: The data generated through real-time tracking and visibility provide valuable insights for process optimization and strategic decision-making.

As technology continues to advance, the capabilities of real-time tracking and visibility will only grow. Innovations such as the Internet of Things (IoT) and blockchain are poised to further enhance transparency and security in the logistics ecosystem. Apparently, you can stay ahead of the curve with TheCodeWork’s innovative logistics solutions.

Streamlined Communications

In the complex and fast-paced world, effective communication is the cornerstone of success. It refers to the practice of optimizing how information is shared, both within and outside an organization. Often it involves the use of clear channels, efficient tools, and a culture of openness ensuring that messages are delivered: Accurately and Promptly…!

So, let’s see how mobile apps can help you to achieve it for efficiently:

  • Centralized Information: Mobile apps centralize critical information, making it readily accessible to everyone involved in the logistics process. This reduces the risk of miscommunication or missing data.
  • Data Analytics: These apps often collect data on logistics operations, which can be analyzed to identify trends & optimize routes. Also, it can make data-driven decisions for process improvement.

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  • Global Reach: It transcends geographical boundaries, making them essential for managing international logistics operations. They can support multi-language interfaces and currency conversions.
  • Supply Chain Resilience: Mobile apps play a critical role in building supply chain resilience. During crises like the COVID-19 pandemic, they help logistics companies adapt to disruptions and reroute shipments as needed.

Real-life Example:

During the pandemic, disruptions to global supply chains were widespread. Ports were closed, flights were canceled, and lockdowns affected transportation and logistics operations worldwide. However, Maersk’s mobile app used to send proactive notifications and updates to customers about delays, rerouted shipments, & alternative logistics options.

Demand Forecasting

At the heart of this transformation lies demand forecasting and data analytics. Basically, it’s the process of estimating the quantity of a product that consumers will purchase in the future. However, in logistics, accurate demand forecasting is critical for optimizing inventory levels, transportation routes, and resource allocation. According to McKinsey & Company, companies that excel in demand forecasting can reduce logistics costs by 5% to 20%. Currently, mobile apps have emerged as indispensable tools in this journey.

Enhancing Demand Forecasting with Mobile Apps:

  • Real-Time Data Collection: Apps allow logistics professionals to collect real-time data on customer orders, inventory levels, and market trends. This data serves as the foundation for accurate demand forecasting.
  • Data Accessibility: It becomes easy for team members across the logistics chain to access and input data, ensuring that information is updated.
  • Predictive Analytics: Advanced apps leverage predictive analytics algorithms to forecast demand patterns. This allows you to anticipate surges in demand, optimize inventory levels, and plan transportation accordingly.
  • Cost Reduction: By analyzing data on transportation costs, warehousing expenses, & inventory carrying costs, you can identify areas for cost reduction & operational efficiency.

Real-life Example:

Uber Freight, a digital logistics platform, relies on mobile apps to collect data from carriers and shippers. The data analytics capabilities within the app help match available capacity with shipping demand, leading to more efficient logistics operations. Now that’s what I call being future-proof.

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With the ability to collect, analyze, & act on data in real time, you can easily stay ahead of market trends. Not only that! You will be able to optimize your operations, and meet the demands of an ever-changing business landscape.

Last-Mile Delivery Optimization

The last mile is often referred to as the “ final frontier. “ It’s the last leg of a product’s journey from a warehouse or distribution center to its final destination-usually a customer’s doorstep. While it may seem like a short and straightforward phase, the last mile presents unique challenges and opportunities. It holds a profound impact on customer satisfaction and the overall success of businesses.

The Last Mile Challenge: The most common challenges of last-mile-delivery

  • Complexity: Navigating through densely populated urban areas and negotiating traffic congestion can be highly complex and time-consuming.
  • Expectations: Today’s consumers have exceptionally high expectations for last mile delivery. They expect fast, reliable, and transparent service, often with options for same-day or even one-hour delivery.
  • Variable Factors: It is subjected to numerous variables, including weather conditions, traffic accidents, & customer availability, making on-time deliveries a formidable task.

Mobile Apps: Transforming Last Mile Delivery

Mobile apps have revolutionized last mile delivery in several fundamental ways:

  • Route Optimization: Mobile apps equipped with GPS and route optimization algorithms enable drivers to plan and execute more efficient delivery routes. This minimizes travel time, reduces fuel consumption, and ultimately lowers operational costs.
  • Enhanced Communication: Any delays or changes in delivery status can be promptly communicated, reducing frustration and uncertainty.
  • Digital Signatures and Proof of Delivery: Such apps allow for digital signatures and proof of delivery, ensuring that the right recipient acknowledges receipt of the goods.

Insights: This digital record enhances security and accountability. Also, According to AIIM, organizations can achieve cost savings of up to 40% by digitizing their records.

  • Customer Self-service: Customers can reschedule deliveries, provide specific delivery instructions, and even choose delivery time slots through mobile apps, giving them more.

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Bonus Content:

Sustainability Initiatives: Mobile apps are also playing a pivotal role in making last mile delivery more sustainable.

  • Electric Vehicles (EVs): Some companies are integrating EVs into their delivery fleets and using mobile apps to manage and optimize EV charging schedules.
  • Micro-Fulfillment Centers: Mobile apps help in managing smaller distribution centers located closer to customers, reducing the distance traveled for deliveries.

As the role of mobile app for logistics industry continues to advance & evolve — the future of last mile delivery is to be shaped for the best to come! Also, innovations such as autonomous delivery vehicles, drone deliveries, and augmented reality navigation are on the horizon, promising: Greater efficiency & Customer satisfaction.

Case Studies

Here are a few company case studies that highlights the role of mobile app for logistics industy operations in the most successful manner:

  1. UPS

United Parcel Service (UPS) is a logistics giant that has embraced mobile technology to enhance its operations. UPS drivers are equipped with mobile devices and apps that provide real-time information on package delivery, route optimization, & signature capture.

Customers can track their shipments through the UPS mobile app, receive notifications, and even make changes to delivery instructions. The use of mobile apps has improved the accuracy of deliveries, reduced paper usage, and increased overall efficiency.

Read the detailed case — study on the company, prepared by TheCodeWork.

2. Amazon

The world’s largest e-commerce company, relies heavily on mobile apps to manage its complex logistics network. Amazon Flex app allows independent delivery drivers to access delivery routes, scan packages, and update delivery status in real-time.

They also use mobile apps to optimize warehouse operations, ensuring that products are efficiently picked, packed, and shipped.

3. DHL

The DHL Express Mobile app offers shipment tracking, location finding, and even the ability to book shipments. On the operational side, DHL uses mobile devices and apps to manage inventory, track shipments, and optimize delivery routes.

It has streamlined their communication between drivers, distribution centers, and customers, resulting in improved efficiency and customer satisfaction.

These thorough case studies demonstrate how these businesses have used mobile apps to revolutionize their logistical processes. They excelled their entire customer experience in the logistics industry while also increasing operational efficiency by: Enhancing transparency, communication, route optimization, and customer involvement.

Bottom Line

As technology continues to evolve, the role of mobile app for logistics will remain at the forefront of innovation. From real-time tracking and streamlined communication to data-driven insights and enhanced customer experiences, mobile apps have shaped the way logistics operations are conducted.

As businesses recognize the transformative impact of these apps, we can expect to see further advancements like — Optimizing supply chains, reducing operational costs, and redefining the way goods are delivered.

By harnessing the power of mobile apps, logistics companies can navigate challenges, seize opportunities, and deliver exceptional value to both their customers and their bottom line. The journey has just begun, and the future holds even more exciting possibilities!

To know more, you can connect with us on our LinkedIn showcase page, specifically based on the logistics community. You can stay updated on the latest technological advancements- in the widespread array of business landscape.

Originally published at on September 6, 2023.




TheCodeWork is a team of innovative problem solvers, who look into various aspects of business and build solutions to simplify them with tech and AI.