How To Create The Best Marketing Plan For Your Startup? — TheCodeWork

Why is it so important to plan a solid marketing strategy?

  • your target audience
  • the best channels for engaging with them, and
  • insights from analytics to guide the future course of action

Step 1: Tailor your marketing strategy

1. Set your goals

2. Determine your target audience

3. Determine your market niche

  • Examine your target users’ basic demographics, such as their age, gender, and location
  • Analyze your audience’s personalities and/or purchasing habits to learn how to relate to them
  • Determine your product-market fit

4. Plan the budget

  • paid advertisements
  • marketing software
  • PR events, and
  • costs of outsourcing

Step 2: Find ways to reach out to your target audience

1. Social networking sites

2. A web page

3. Email Marketing

4. Most importantly — Content promotion

5. Traditional promotion methods

  • Circulate brochures and/or business cards: Nothing screams professional like a sturdy old business card. Or a well-designed brochure. They are an excellent way to build business credibility and tell potential buyers what you have to offer.
  • Get people talking: One of the most effective marketing tools for any business is word of mouth. Buyer reviews can make or break your product. So, strive to provide a great customer experience at every step!
  • Invest in some good old networking: Keep an eye out for opportunities to interact with people who might be interested in your products or services in person.

Step 3: Monitor (and analyze) the outcomes

1. Establish (and keep track of) your marketing KPIs

  • Return on Ad Spend (ROAS): Used in online as well as mobile marketing
  • Return on Investment (ROI): return on investment, you know that
  • Customer Acquisition Cost (CAC): basically the money spent to acquire new clients

2. Experiment and evaluate

Key Takeaways

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TheCodeWork helps early-stage startups validate their business ideas in the market using the minimum viable product (MVP) approach.

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TheCodeWork

TheCodeWork

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TheCodeWork helps early-stage startups validate their business ideas in the market using the minimum viable product (MVP) approach.