10 Most In-Demand Startup Trends Of 2023 — TheCodeWork

13 min readJan 18, 2023


Just like in most industries, startups too, follow certain trend cycles. And if you are an aspiring entrepreneur, it is your business (pun intended) to keep up with these trends. But you don’t have to look too far to find out about the latest trends in the startup world. Because that’s what I’ll be talking about in today’s article — startup trends of 2023!

The startup ecosystem in India is among the fastest-growing in the world. India’s expanding tech landscape is a building hub for many innovative startups.

Such startups have often addressed unique problems and even transformed entire industries! Think of Zomato, Paytm, or BYJU! However, as these startups have moved on to the big league, other startups are ready to fill in the ranks and start from scratch. What a creative loop — Love it, don’t we?

And the ones keeping up with the current trends will definitely have a more competitive advantage. Makes sense, don’t you think?

Psst! If you are planning to embrace the startup trends of 2023 and build a startup sometime soon, let me tell you a secret! It gets a lot easier if you follow the trends and get to know the market first.

How you ask? By building a Minimum Viable Product (MVP)! Although it’s basic, you can reap huge benefits from an MVP. Actually, that’s the entire point of MVP.

Want to know how? Well, check out TheCodeWork’s MVP Development Program for more details now!

Let me bring you up to date with the startup trends you’re most likely to come up against in 2023!

Check out the startup trends of 2023

As we finally start to move out of the COVID shadow, 2023 is all set to be a year full of possibilities. Especially for budding startups!

So, let’s take a look at some startup trends that are likely to dominate the markets in the coming months.

1. Environment-Friendly Technology Startups

What they do: Use technology as the cornerstone to set up environment-friendly business practices.

Most of the products and services that we use nowadays are extremely energy-consuming. Be it household items like our laptops or phones, or our digital transactions & tokens like cryptocurrency.

I guess you are already getting a hang of what I am saying here.

Keeping in line with the sustainable technology trends, here are some advancements we might see in the months ahead:

  • Improved software to detect harmful emissions
  • Technology to manage such emissions
  • Waste management and disposal technology
  • Improved infrastructure to optimize the use of renewable resources (think solar energy, hydroelectricity, etc.)
  • Artificial intelligence that can optimize consumption

Certain tech startups are already making their mark in the field of sustainable technology. Here are some examples:

  • Aurora Solar- a SaaS startup that creates cloud-based management software for solar installation projects
  • Bluebird Climate- a software system that makes it easier for companies to assess, enhance, and share the sustainability of their product offerings

However, there is still enormous scope for further development in this arena.

Indeed, this is your sign to build that startup you’ve been dreaming of- with environmentally conscious business practices. And TheCodeWork’s Startup Ecosystem is going to be with you every step of the way- be it technical assistance, marketing, fundraising, or legal help.

So what are you waiting for? Give us a call now!

2. Super Apps

What they do:provide a wide variety of services under one umbrella, for maximum convenience

Wouldn’t it be great if you could get all your shopping done from one place? Or pay all your bills with one click? If your answer is yes, well then, a super app is the answer here!

A super app is basically an all-in-one platform that offers multiple services under one roof.

And according to Gartner, it’s set to be one of the leading technology startup trends of 2023!

But what makes super apps such a popular startup choice, you ask? Well, super apps come with some major benefits:

  • They address every need of the user in one place.
  • Since all our phones have limited storage capacity, a consolidated all-purpose app is definitely preferable!

Even if the term “super app” may seem new, I’m sure you have already encountered some of them before. Indeed, super apps like PhonePe (a digital payment app) and Grab (originally a tech-based delivery solution) are hugely popular across various countries.

They provide services like:

  • Delivering food/medicine/groceries
  • Digital payments
  • Video streaming
  • Hotel booking
  • and much more

It’s quite the time-saver, you see! That’s why, startups that build super apps might get a unique competitive advantage over those who keep building multiple apps.

Planning a super app for your business and need some tech help? Look no further! TheCodeWork’s Startup Ecosystem is here for you- with a team of experienced tech professionals specializing in app-building!

In fact, our team can get started with your project even as you finish reading this article!

3. Digital health startup trends in 2023

What they do: provide innovative technological resources or products, especially for the medical industry.

They typically market to patients, healthcare professionals, insurance providers, etc.

In recent years, advancements in the field of medical technology have fueled the trend for digital health startups. And with the recent pandemic highlighting our need for accessible healthcare, digital health startups are stepping in to fill the gaps where conventional medical care cannot reach.

Imagine this: AR/VR technology for enhanced surgical training, accessible DNA testing, and early detection of hidden ailments through technology….

These are just some of the areas that digital health startups are working on currently. Startups like,

  • Practo (an app that helps individuals to search for doctors and consult them online), and
  • NetMeds (a digital platform that offers delivery services for medical supplies, including prescription drugs)

… are already re-imagining the way we see clinical care.

But there’s more to this trend!

  • Personalized medicine- think gene therapy, cell therapy, and treatments for long-term illnesses like arthritis, cancer, or even diabetes!
  • Customized DNA-based dieting and exercise schedule- Yes! It means exactly what it says! Now you can get food and exercise recommendations based on your unique DNA composition. How cool is that?
  • Bioprinting- using 3D printing technology to produce living tissues.

Talk about living in the future!

The best part? This is currently a growing field, which means there’s plenty of space for newcomers. You may even have the first-mover advantage.

So, if you have a groundbreaking idea for a digital health startup, TheCodeWork’s Startup Ecosystem would love to be a part of it too! Reach out to us for any startup-related assistance you need- be it technical, legal, or financial. We’d be happy to help!

4. Cloud Computing and Infrastructure startups

What they do: provide on-demand, pay-as-you-go delivery of IT services via the Internet.

As we’ve all seen, the COVID-19 pandemic triggered a remote work trend across companies worldwide. Consequently, more and more businesses began to move their operations to the cloud for smoother functioning.

In fact, Gartner predicts that by 2025, 85% of businesses will implement a cloud-first culture. This is because cloud computing brings some major benefits to the table, like:

  • Lower IT costs
  • Ability to scale up or down more easily
  • facilitate flexibility and collaboration across teams

See! It’s like business on easy mode.

And most companies seem to think so too! This is why global public cloud expenditures are set to reach $591.8 billion in 2023, as Gartner, Inc. reports.

As the cloud computing market grows, so will the need for more cloud-based solutions, and that is where startups can bloom.

Indeed, some startups are already making major progress to address this need. Take, for example:

Pretty impressive, right?

So, if you’re thinking of starting a tech-based startup, cloud computing is a market worth exploring.

Especially if you have TheCodeWork’s Startup Ecosystem to back you up along the way!

Expect tech assistance, a marketing guide, funding opportunities, or legal aid-anything to make your entrepreneurship journey that much easier.

So get on a call with us to discuss your startup ideas now!

5. AgriTech startups

What they do: utilize technology in the agricultural sector, to refine farming practices and increase productivity.

At present, we’re facing a huge challenge with regard to global food production and supply chains. The Indonesia G20 Summit and the recent COP 27 conference in Egypt both featured lengthy discussions on climate-resilient agriculture, food security, and agri-financing.

So, perhaps the time is now ripe to leverage tech solutions to improve our agriculture and farming practices. This is especially important in an agriculture-based country like India, wouldn’t you agree?

In light of these initiatives, here are some Agritech startup trends you’ll notice this year:

  • Tech-driven regenerative agriculture: focuses on reversing the adverse effects of harmful agricultural practices in the past and improving soil quality.
  • IoT soil sensors: these aim to measure certain soil qualities like aeration or respiration, that can help to identify areas for improvement.
  • Smart tagging of cattle

Some startups have already started the digitization of agriculture. Some notable examples include

  • Antelliq- (digital identification markers for cattle and animals)
  • Fyllo (Produces smart devices that transmit real-time soil, crop, and environment data)
  • Poshn (an online network that facilitates online trading of agricultural products by sellers, buyers, and other agents)

It’s only a matter of time before more such startups crop up and revolutionizes the world of agriculture and farming.

So, I say, now is the perfect time to capitalize on this trend and develop Agri-tech solutions for a sustainable future! And of course, you can rely on getting all-around support from the TheCodeWork’s Startup Ecosystem team at all stages!

Have a startup idea that might shake up the world? We would love to hear about it!

6. Metaverse Startups

What they do: Lets users take the next big step in the digital world by creating immersive, engaging online experiences.

With Facebook’s rebranding to Meta at the end of 2021, the term Metaverse became quite the buzzword in 2022. And as we enter 2023, the fascination with the Metaverse shows no sign of going down. I mean, I’m sure you’ve heard this term more times than you can count, right?

In fact, the metaverse is catching the attention of people all over the world. According to Grand View Research, the international metaverse market will grow at a 39.4% compound annual growth rate (CAGR) in the next fMany budding startups are utilizing the growing market to explore the practically unlimited opportunities of the virtual world. This ranges from socializing to shopping to gaming to…..just about anything, really!

So, here are some metaverse startups trends that are should watch out for in 2023:

  • Artificial intelligence and virtual avatars
  • Marketing in the metaverse
  • Augmented Reality (AR) and Virtual Reality (VR)
  • Blockchain
  • Decentralization

By 2026, a fourth of the world’s population may be spending at least an hour per day in the Metaverse, according to Gartner. Following this prediction, some startups have already got a headstart in this domain:

  • PlayersOnly (virtual sports ecosystem that allows for interaction among players, teams, brands, and fans. Think of it as social media for sports enthusiasts)
  • The Sandbox (a virtual, user-generated gaming environment where users can create, own, and earn from their gaming experiences)

So, if you’re a budding entrepreneur, now is the time to join the metaverse bandwagon and reimagine the way individuals communicate in the virtual world!

7. Cybersecurity Solutions Startups

What they do: provide innovative tech solutions to prevent loss and theft of all types of digitally stored data.

Even as technology is advancing, so are the risks to our private data, most of which is stored digitally these days. And with so many cyberattack threats in recent memory, the market is always welcoming to innovative cybersecurity solutions.

None of us want our personal information to reach the wrong hands, do we? So, businesses in 2023 are going to focus on areas such as:

  • Network security
  • Remote connectivity and cybersecurity for remote workers
  • data privacy
  • disaster recovery
  • Identity and access controls
  • risk management solutions

Just to name a few.

Startups, being innovative by nature, have plenty of opportunities to make a significant impact in this fast-growing sector. Some startups have already carved a niche for themselves in this domain:

Hey there! Are you planning to enter the competitive world of tech-based startups sometime soon? TheCodeWork’s Startup Ecosystem can help with the process!

How? Well, give us a call to find out!

8. Quick Service Restaurants (QSR)

What they do: eateries that serve specific food items that need little to no preparation and are delivered quickly, and efficiently.

Tell me something. How many times have you grabbed a quick sandwich or momos on your way home from college/work?

I have done it countless times myself! In fact, these quick food services are so popular that Quick Service Restaurants (QSRs) are becoming one of the leading startup trends of 2023!

In India, the QSR industry is expanding at an unprecedented rate, thanks largely to increased consumer demand and better investment flow. The cherry on top, of course, is the use of technology to streamline the food production process.

Typically, QSRs are

  • Low risk
  • Easy to scale, and
  • Generally profitable

All these factors make QSRs one of the best startup options in the year ahead. Of course, there are already big players in the field-like Wow! Momo and Cafe Coffee Day. But this industry is an ever-growing one and there’s always room for more!

Have a QSR business plan and want to make your idea stand out from the rest? Get customized marketing plans tailored to suit your business needs with TheCodeWork’s Startup Ecosystem!

Click below to get on a call with our marketing team now!

9. Electric Vehicle (EV) Startups

What they do: provide earth-friendly mobility solutions as alternatives to traditional petrol and diesel vehicles.

As the world is struggling with pollution and climate change, it’s about time we think about that daily commute to and from work. Such a good sync with the startup trends of 2023.

The good news is, we already have a more eco-friendly alternative to traditional transportation, i.e., petrol/diesel vehicles. They are- you guessed it-electric vehicles(EVs)! An EV is a vehicle with an electric motor that draws energy from a battery and can be charged externally.

What’s more, it’s also a booming market that is going to see its fair share of startups in the coming months. Indeed, by 2027, the Indian EV market is anticipated to hit a staggering $15,397 billion in revenues!
Some prominent Indian EV startups are already making their mark in this domain. Take, for example,

So, move over, petrol cars! EVs are here to stay. And so are EV Startups!

Wait! Are you planning on founding one too? Then let’s chalk up some plans right away! Don’t hesitate to reach out to TheCodeWork team for any form of startup-related assistance, at any time!

We would love to help!

10. 3D printing startups

What they do: leverage 3D-printing techniques to create end-use products in a whole range of industries

Gone are the days when 3D printing was only used to make prototypes. Now, 3D printing is used for manufacturing a wide variety of products in various industries. From medicine to aerospace, 3D printing is practically everywhere.

So much so that by 2023, the market for automated 3D printing is anticipated to reach a value of USD 1,793 million! Reports also predict that this market will expand at a CAGR of more than 18% by 2025.

Some startups are already contributing to making 3D printing an exciting field for tech and business enthusiasts alike:

  • Mighty Buildings (tech-based construction startup that specializes in 3D-printed homes)
  • Organovo (bioprinting startup that creates functional living cells and tissues)

Truly, the possibilities in this domain are endless.

So, if you are looking for ideas for your startup venture, this might just be it! And if you’re still unsure about what direction you want your business to take, why not discuss it with TheCodeWork’s Startup Ecosystem team?

Click here to book an appointment with us now, absolutely free of cost!

Key Takeaways

It’s always exciting to see how innovative technologies shape emerging business and startup trends. And as an entrepreneur, it is in your interests to better understand these startup trends of 2023.

Because you can use them to your advantage- to grow your business, make smart financial decisions, and drive added innovation into your startup.

And if you need assistance with any of the above, you know whom to call!

Reach out to TheCodeWork’s Startup Ecosystem at any time for all startup-related queries and assistance. We would be happy to help!

Originally published at https://thecodework.com on January 18, 2023.




TheCodeWork is a team of innovative problem solvers, who look into various aspects of business and build solutions to simplify them with tech and AI.